Jakob Bartels | Senior Experience Designer

I am currently working as a Senior Experience Designer at Best Buy.

 

Reference

“Jakob has: led the creation of an enterprise design system for a Fortune 100 company, transformed how Product leaders and teams think about and partner with Experience Design, and helped define a vision and lead the implementation for how reusable-enterprise software is created at scale.” - Kevin Dooney (Experience Design Director, Best Buy)

 

Experience

Resume

  • The Best Buy mobile app is one of the most downloaded retail apps in the world. As a Sr. Experience Designer I was asked to envision its future by creating a cutting edge visual design concept to guide the future of product design at Best Buy.

    • Create a mobile first visual design strategy

    • Push the boundaries of product design while adhering to accessibility principles

    • Generate product design concepts based on user personas and existing data

    • Articulate design decisions at multiple levels of the business

  • As a Sr. Experience Designer, I lead the integration of Artificial Intelligence (AI) into Best Buy’s customer support employee and customer experience. This project revolutionized the Support Agent workflow by leveraged a large language model to build a new customer view with an intuitive virtual communication interface.

    • Lead AI experience strategy to automate routine tasks for improve overall response time

    • Guide other designers in visual and experience design practices

    • Apply user-centered design principles to ensure the AI integration results in an intuitive and user-friendly interface

    • Create an intuitive multi-customer view, allowing agents to access critical and appropriate customer information

    • Implement an iterative design process that incorporated feedback from stakeholders and end-users for continuous improvements

    • Deliver wireframes, journey maps, prototypes and final designs

  • As a Sr. Experience Designer, I spearheaded the creation of an accessible design system for Best Buy internal tools. With a focus on fostering collaboration, I facilitated its integration across a diverse set of components and products.

    • Design an employee centric design system for use across multiple teams and applications

    • Define a strategic vision for the design system, in alignment with business goals

    • Build and maintain a Figma component library in accordance with brand guidelines

    • Lead cross-team collaborative workshops and review sessions

    • Facilitate integration of the design system across multiple internal products

    • Monitor and measure the impact of the design system through key performance indicators, such as improved development efficiency, reduced time-to-market, and enhanced user satisfaction

  • s a Sr. Experience designer, I worked cross-functionally along with Apple Inc. engineers to create a newly streamlined repair experience for Geek Squad repair agents

  • As a UX Designer (CW), I introduced the role of UX to a new team while working in tandem to reduce labor time, close sales faster and shift to an online first experience.

  • As a UX Designer (CW), I partnered with the research team to synthesize data and deliver journey maps for a simplified and encapsulating customer communication experience.

  • I worked cross-functionally to deliver journey maps, wireframes, prototypes and visual designs for Best Buy’s primary transacting system.

  • In may of 2019 I released Creatures Crypt on the App Store. I created this iOS game with the Unity Game Engine.

  • Fibley LLC is dedicated to immersive story telling through interactive art and technology.

    • Create prototypes, wireframes and designs for various healthcare applications

    • Explore augmented and extended reality experiences for use in the health care industry

    • Creating visual design element for user interfaces and marketing content

    • Design initial concepts for Boston Scientific displays and break rooms

    • Model 3D environments and components for environmental designs

    • Create branding and marketing material for both new and existing brands

  • As a sophomore in high school my design was selected out of hundreds to be the official crest of the USS Minnesota SSN 783 (Virginia Class Nuclear Powered Submarine)

 

Education

Bethel University
2014 - 2018
Bachelor of Arts, Graphic Design

 

Skills

UX Design,

UI Design,

Agile,

Prototyping,

Product Design,

Design Systems,

Concept Testing,

Wireframing,

Facilitation,

User Journey Mapping,

Accessibility,

3D Experiences,

Illustration,

Experience Strategy,

UX Design, UI Design, Agile, Prototyping, Product Design, Design Systems, Concept Testing, Wireframing, Facilitation, User Journey Mapping, Accessibility, 3D Experiences, Illustration, Experience Strategy,

 
 

Technical Skills

Figma,

Sketch,

Adobe CC,

Unreal Engine,

Autodesk Maya,

Miro,

Blender,

Figma, Sketch, Adobe CC, Unreal Engine, Autodesk Maya, Miro, Blender,

 
 

Locations

(For the right opportunity I am open to relocate)